Hi -- and welcome,
I am founder and principal of UpRight Marketing, a marketing strategy and communications consultancy based in the Bay Area / Silicon Valley, California. While my work has primarily been in the high-tech industry for 20 years (which I love), I began adding professional services and nonprofit organization projects to the mix last year. Unsurprisingly, the same marketing fundamentals that apply to Internet and enterprise software companies apply everywhere.
You can see a few experiences that contribute to my biases in my LinkedIn profile and at UpRight Marketing. So I'll summarize a bit here and reveal more through my blogging affirmations.
Colleagues who know me well tell me my marketing pedigree is atypical. But they will also tell you that I am a tireless advocate for the true value of marketing, the marketing profession -- and the ever-expanding wonder and potential of information technology.
A fundamental framework in my work, and a recurring theme in this blog, is the Who, Why, and What factor as it highlights what exists -- or in many cases, what's missing. That is:
- Who are we in the matter?
- Why are we doing this?
- What are the results to show for it?